When we grow old it is true that there are things we do not like, like gray hair, having to wear glasses or having to occupy Tijuana dental implants, but at that age usually has greater purchasing power (of course if you know how to manage the money) and it is for that large companies take into account the segments with more years of age when creating new products or in this case re-produce products of old models as is the case of cellular. Analysts understand that the return of emblematic brands, stamps, and benefits discarded by high-end products (physical keyboard, for example) have their origin in the slowdown in the pace of innovation. For two years, minimum, the new flagship models of the largest global manufacturers (Samsung, Apple, Huawei, and LG) do not have major differences with the previous ones; smartphones are still They do not bring great news, but the demand for smartphones does not stop growing.
It does not stop being curious what happens with the manufacture of cell phones. The high-end models, on the one hand, are the most profitable, but those that break out are more modern versions of old successes, as is the case of the Nokia 3310, the second best-selling in its history. After leading the market for several years, Nokia went into crisis and was acquired by Microsoft, which failed in its attempt to revive it. The license was taken over by HDM, a Finnish startup created by former engineers and designers of the ex-Nokia. Sounds weird, but it is.
On the characteristics stands out by his reliability, the durability of the battery, the quality of the materials, the design of the device and the simplicity of use. The team. And it has a numeric keypad and basic functions, such as a browser, camera and voice recorder, nothing more.
Nokia is betting on a nostalgic segment, an audience that yearns for the physical keyboard. But it’s a niche bet, it’s an old niche because the market is migrating to smartphones and data consumption. ” We will have to wait to see how it evolves because a recent statistic from the GSMA itself indicates that almost half of the people – 47% – use the cell phone only for voice calls and text messages.