One of the most effective social networks in the travel industry is Instagram, mainly because users upload content related to where they spent their vacation, and these publications can have an amazing audience reach. So, if the review is useful, there is more chance that a person will stay inside the hotel. On the other hand, if the company knows how to handle the tools provided by this social media, not only will they get more audience, but they will improve their growth and competitiveness.
To achieve this, strategies need to be employed to enable hotel company profiles to have a more significant impact. Here are some methods that can be used to make greater visibility within Instagram.
Pay attention to user content
As mentioned, within Instagram, people publish content regarding a place, so if an individual publishes something regarding the Rocky Point hotels Puerto Peñasco, they will most likely achieve a reach within the platform that will allow more users to be interested. If a tourism company gets its followers active, it will help to generate more interest, and it also allows companies to make content more efficient since they can use the images taken by their customers and then post them. This also helps people feel confident and part of the company.
Use of Hashtags
It is necessary to understand that it is not a matter of using hashtags on anything. Instead, it is a matter of evaluating which ones have the most scope but discarding those that are too voluminous because when the publication is uploaded, it will be lost among so much content. It’s a matter of thinking which ones would be the most successful. Therefore, go in search of those that can be more active without becoming overloaded.
Link the stories to the new content
To make the content more successful and to allow more users to become part of the followers, the stories can be linked to the original content. But to succeed in this strategy, the company mustn’t use the same picture that is inside the feed in the story. It’s about generating interest, so this is where the most creativity should be. Remember that the purpose is to increase the visibility of the brand.
Entertain for visibility
A company that focuses only on business issues will never be able to succeed within this social network. If the company wants to manage it that way, it must understand that there will be no scope, or it would be better to opt for other social media. The brands within Instagram must know how to entertain because the essence of Instagram is dynamism, so they must generate something entertaining enough to captivate the audience. To create this type of content, the company must think like the consumer. What would I like to see on Instagram?
Don’t give up and look for new strategies
Succeeding on this platform does not happen overnight; it is necessary to be constant in what you do. In the beginning, it will not be easy, but it is crucial to continue. You can look for new strategies to improve the reach and visibility of the brand; it is not about following the traditional but to go in search of more.
Use the tools of the stories
Within the stories, there are different formats, either to add questions, filters, among other things. We recommend that you make use of all these fashion elements to achieve success. It’s a matter of finding out how they can be used. Likewise, these formats are ideal for finding out what the public thinks about the brand.