Apple's hype machine went into overdrive yesterday, with promises of an iTunes announcement that would make today an unforgettable day. The announcement? The Beatles catalog is now available on iTunes.
While the addition of The Beatles is impressive, and long overdue, the announcement will hardly resonate as that groundbreaking to most. After all, if you are a big Beatles fan, wouldn't you have ripped the tracks from CD into iTunes long ago? And if you are discovering the band for the first time, are you going to sink $149 into the box set?
A few years back when there were some seemingly viable iTunes competitors, this announcement would have taken on a bigger importance. Today, it feels more like the inevitable. merely came to pass.
A more cynical look at events could see Apple's heavy (and last minute) hyping of the event yesterday as an attempt to steal some of the thunder from Facebook's email announcement. But we won't get into that: we'll just.. Let It Be.