(Disclosure: The developers of Befruited have also been advertiser on TDL.)

A confession: I never really understood Bejeweled. Sure, I could change gems and some would vanish, but the strategy ended there. Befruited is a similar type of game, but there's something about the sliding of the rows and columns in Befruited that makes it easier, at least for me, to play the game.

It's a straightforward match-three game. And as a bonus, for some odd reason, if you look at the fruits long enough, they take on a strange 3-D quality. If you like Bejeweled (even while secretly not knowing what you're doing) you'll like Befruited as well.

(iTunes link)

Here's a look:

As a kid, I was a big fan of the Concentration-style board games: flip over a card, then try to find a match by flipping over another card. Make more matches than the other players, and you win! Doppelganger brings the same kind of play to the iPhone. Doppelganger is fast-paced, pairing a certain number of cards with a maximum number of missed matches per round. Do well (especially on the bonus rounds) and you'll have more chances on the higher, more difficult levels.

It's fast-paced, simple, and addictive.

(iTunes link)

Here's a look: